Customer Data Cloud

Build Trust Through Secure Data Governance

Respect privacy while delivering hyper-personalised experiences.

With global data regulations (GDPR, NDLP) becoming the norm, how you handle data defines your brand’s integrity. SAP Customer Data Cloud (Gigya) helps you identify and engage customers securely.

• Identity Management: Secure social login and registration flows that reduce friction for users.
• Consent & Preference Management: Give customers control over their data while ensuring your marketing stays compliant.
• Unified Customer Profile: Consolidate data from multiple sources into a single, verified identity.

• • Progressive Profiling: Gradually build customer profiles over time to increase conversion rates.